Affiliates need to be motivated and running an affiliate program is easier than ever with the software and help now. Incidentally, keeping your affiliates motivated and selling isn’t as easy to do. If the success of your business rests upon how they perform, you make want to provide them with the right tools to get the job done successfully.

If you are already running an affiliate program for your products, know that many people who sign up for your program will never hear from again. However, you can reduce the number of nonproductive affiliates by remaining in touch with them constantly.

Remind them of their usernames and passwords and tell them where to log in to check their stats or get creative. Always keep them informed of new product lines or changes in policy or procedures.  The key to motivation is making sure that you stay in touch. Always pay attention to who your top sellers are and make sure you contact them regularly. Pay attention to who your worst producers are and make sure you stay in touch with them constantly.

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Tasks You Can Do To Help Your Affiliates

The main reason most affiliates don’t perform that well is that they don’t possess any leadership or guidance. This can easily change by writing a marketing course. Which you can even offer for sale to non-affiliates, although make it available to them at no charge.

Keep your creatives and sales copy up to date. You should also provide new material for your affiliates to use regularly. Providing them with nothing but a text link and one banner just doesn’t generate much excitement at all.

Provide your affiliates with sales letters, reviews, ads, banners of different shapes and sizes, and anything else that comes to mind. Be sure you’re they know the material is there for them to use. Always listen to them and get the proper feedback on your material.  You should also hold virtual meetings. Set up chat rooms where your affiliates can attend virtual meetings on a weekly basis. Be sure to answer questions, have motivated speakers, and anything else you can think of to make the meetings more motivated.

Giving Recognition

Each month, give credit to the best performers in your affiliate newsletter. Give small bonuses to those that perform well, and you can even set up a payment structure that rewards higher commissions and bigger volumes of sales.  Always make sure you do everything you can to help your affiliates succeed and make money in your program. If they are making money–you are succeeding and making money. Their success is your success.

The main reason most affiliates don’t perform that well is that they don’t possess any leadership or guidance. This can easily change by writing a marketing course, which you can even offer for sale to non-affiliates, although make it available to your affiliates at no charge.

Keep your creatives and sales copy up to date. You should also provide new material for your affiliates to use regularly. Providing them with nothing but a text link and one banner just doesn’t generate much excitement at all.

Provide Resources

Provide your affiliates with sales letters, reviews, ads, banners of different shapes and sizes, and anything else that comes to mind. Be sure that your affiliates know the material is there for them to use. Always listen to your affiliates and get the proper feedback on your material.  You should also hold virtual meetings. Set up chat rooms where your affiliates can attend virtual meetings on a weekly basis. Be sure to answer questions, have motivated speakers, and anything else you can think of to make the meetings more motivated.

Given your affiliates, the credit they deserve is also very important. Each month, give credit to the best performers in your affiliate newsletter. Give small bonuses to those that perform well, and you can even set up a payment structure that rewards higher commissions and bigger volumes of sales.  Always make sure you do everything you can to help your affiliates succeed and make money in your program. If they are making money–you are succeeding and making money. In reality – their success is your success.


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